Celebrating Gen-X-cellence

Silver Wings is a lifestyle and wellbeing brand that builds a community and inspires people in, and adjacent to, Gen-X born between 1965 and 1980.
We debunk the phrase "mid-life crisis" and redefine this stage as a mid-life adventure, our third-act.   
Our dragonfly logo is a symbol of our ability to soar on Silver Wings.

We are embracing our third-act with opportunities no previous generation has had.  We were born pre-digital, but the first to have personal computers.  Our youth was a time of societal change, unprecedented growth in single families and many children home alone after school - the "latchkey", "lost", or "middle child" generation between baby boomers and millennials.   

We spent our teenage and early adulthood resourceful, independent, and learning from our peers.  As the digital age evolved, we grew careers and/or families.  We have learnt the value of time in life, and are more aware of mortality as we watch our parents age.  We know the next 20+ years are for living and maximising the time available with physical, mental, spiritual, and financial health.

We come from all over the world, from all cultures.   Gen-X were often born into a world raised by an environment narrower in diversity and inclusion.  We are more aware of the biases we have and driven to education and using our position to inspire and influence change for the better.

Confidence in our maturing selves, discovering what opportunities there are, inspiring boldness and bravery, supporting mental, physical, spiritual, professional, financial health, and celebrating each other and future generations.