What is SilverWings?

A lifestyle and wellbeing brand celebrating life for Gen-X - those born 1965 to 1980.
Proving age is an asset .
Confidence in our maturing selves, inspiring boldness and bravery, supporting mental, physical, financial and social health through three pillars. Celebrating each other and our opportunities.

The 3 pillars

  • Physical Wellbeing

    Strength, energy, mobility, and longevity - without extremes or gimmicks

  • Mental & Emotional Wellbeing

    Perspective, resilience, curiosity, and clarity in a fast-changing world

  • Social & Life Wellbeing

    Relationships, purpose, finances, and how we choose to spend our time alive

A note from the founder

SilverWings was born from a simple realisation: these years matter.

We have more agency, more perspective, and more responsibility for how we live than any generation that came before us. This is a space to explore that - thoughtfully, honestly, and together.